Objectif is a collaborative design practice and publisher founded by Axel Feldmann and Luisa Hay in London in 2004. Marco Ugolini joined in 2014 as associate. After many years running our studio in London, in summer 2024 we have relocated to Munich and Bristol, from where we continue our collaboration.

We work on the visualisation and publication of content from the fields of culture and fine art, architecture, education, sciences and critical theory. We design books and exhibitions, as well as working on strategic and transdisciplinary design projects. Our clients are authors, artists, architects, as well as museums, galleries and other cultural or community organisations.

Our work aims to assist individuals and organisations who are culturally, artistically or socially engaged to publish their work in a clear, playful way and to a high quality standard. We have a particular interest in participatory design practices, and have been experimenting with various forms of co-design approaches.

Since 2024 we publish carefully selected books under the label Objectif Edition. To our long-term experience in editorial design and print production of books we have added an international distribution network. We are happy to hear from talented individuals who are seeking to publish their work.

Axel has given numerous guest lectures and design workshops both in the UK and in his native Germany. Marco is a senior lecturer at the BA Graphic Design programme at University of the West of England in Bristol, as well as a member of ISTD.

From 2013 to 2022 Objectif has been part of the Greater London Authority’s Design Framework, and a member of its Specialist Advice Team in relation to graphic design within the public realm.

Team

Axel Feldmann
(BA Graphic Design, Germany; 
MA Philosophy and Contemporary Critical Theory, London)

Marco Ugolini
(BA Visual Communication, Italy;
MA Design, Amsterdam)

Selected Clients

Transport for London
Hatje Cantz
Sternberg Press
Bethlem Gallery
London Borough of Harrow
National Maritime Museum
Goldsmiths College
Bromley by Bow Centre
Níall Mc Laughlin Architects
Delfina Foundation
Royal National Orthopaedic Hospital
National Maritime Museum
The Design Museum
Science Museum London
United States / Middle East Project
Wellcome Collection
Villa Romana, Florence
TU Delft
muf architecture/art
London Borough of Camden
National Trust
Wellcome Collection
British Council, Literature
London Borough of Barnet
Verlag Silke Schreiber
Architecture Foundation
Bartlett School of Architecture
Institut für Auslandsbeziehungen IfA
Phaidon Press
Croydon Council
London Borough of Bromley
London Borough of Lewisham
London Borough of Waltham Forest
Greater London Authority
V&A Museum
London Borough of Havering
London Borough of Enfield
Hampton Court Palace
London Borough of Redbridge
Design for London
Technische Universität Berlin
British Council, Architecture Design Fashion
London Borough of Tower Hamlets
London Development Agency
The Women’s Library
London Metropolitan University
Swale Borough Council
Virgin Classics
J & L Gibbons
Verlag für moderne Kunst Nürnberg
London Borough of Hackney
Tower of London
West Ham and Plaistow NDC
Neue Gesellschaft für Bildende Kunst
Tate Britain
Ebury Press
Badischer Kunstverein
Heidelberger Kunstverein
Stadt Karlsruhe
Apollonia – échanges artistiques européens