Exhibition

City Visions 1910 | 2010

Design for London, Technical University Berlin
2011

Initiated by the Technical University Berlin and adjusted to a London audience by Design for London this exhibition celebrates the centenary of the Great Town Planning Exhibition, held 1910 in Berlin. It compares urban planning projects in four metropolitan regions – Berlin, London, Paris and Chicago – from 1910 and today. The exhibition was held in a yet untenanted work/retail unit in one of London's largest and controversial urban development projects in Dalston.
The design follows a strictly utilitarian approach and spatially as well as typographically divides 1910 and 2010 projects, whilst allowing cross references through spatial proximity. Building site scaffolding has been used as display structures throughout the exhibition.

With Siâron Hughes, Niki Lampaski
Photography by Adam Laycock, Cordelia Polinna, Axel Feldmann

About

objectif is a collaborative design practice based in London, founded by Axel Feldmann and Luisa Hay in 2004. We work at the conjunction of editorial design and its transposition into the architectural realm, specialising in the fields of exhibition design, visitor experience and narrative environments as well as classic book design. Our clients are from a variety of disciplines, with a focus on cultural players, education, architecture and fine art.

We develop graphic and environmental design concepts that are the result of a critical assessment of the content, with the aim of emancipating small-scale businesses, artistic practices and the wider public in the light of an increasingly instrumentalised and commodified cultural and public realm.

Axel has given numerous workshops both in the UK and in his native Germany.

objectif is part of the Greater London Authority’s Design Framework, and a member of its Specialist Advice Team in relation to graphic design within the public realm.

 

Team

Axel Feldmann
(BA Graphic Design, Germany; 
MA Philosophy and Contemporary Critical Theory, London)

Luisa Hay
(MA Translation Studies, London)

Marco Ugolini
(BA Visual Communication, Italy;
MA Design, Amsterdam)

 

Selected Clients

The Design Museum
Science Museum London
United States / Middle East Project
Camden Council
National Trust
Wellcome Collection
British Council, Literature
London Borough of Barnet
Verlag Silke Schreiber
Architecture Foundation
Bartlett School of Architecture
Institut für Auslandsbeziehungen IfA
Phaidon Press
Croydon Council
London Borough of Bromley
London Borough of Lewisham
London Borough of Waltham Forest
Greater London Authority
Hatje Cantz
V&A Museum
London Borough of Havering
London Borough of Enfield
Hampton Court Palace
London Borough of Redbridge
Design for London
Technische Universität Berlin
British Council, Architecture Design Fashion
London Borough of Tower Hamlets
London Development Agency
Villa Romana, Florence
The Women’s Library
London Metropolitan University
Swale Borough Council
Virgin Classics
muf architecture/art
J & L Gibbons
Verlag für moderne Kunst Nürnberg
London Borough of Hackney
Tower of London
West Ham and Plaistow NDC
Neue Gesellschaft für Bildende Kunst
Tate Britain
Ebury Press
The Architecture Foundation
Badischer Kunstverein
Heidelberger Kunstverein
Stadt Karlsruhe
Apollonia – échanges artistiques européens

 

Collaborators

AOC, Architecture, London
CarverHaggard, Architecture, London 
muf architecture/art, London
Veronika De Haas, Büro Otto Sauhaus, Berlin
Oliver Klimpel, Büro International, London and Berlin
Wolfram Wiedner, London
We Made That, Architecture, London

 

Credits

Web development: Queo.pt
Typeface: Merkury, by Radim Peško

 

 

 

 

Contact

9a Peacock Yard
Iliffe Street
London SE17 3LH
+44 (0)20 7701 8480
studio@objectif.co.uk

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