Project Title | Client | Year | Type |
---|---|---|---|
Left Cultures #02 | Self-Initiated Project | 2023 | Editorial |
Left Cultures #01 | Self Initiated Project | 2022 | Editorial |
We Design for the Community | The GLA – Mayor of London | 2022 | Workshop, Website |
Niall McLaughlin Website | Niall McLaughlin Architects | 2022 | Website |
Greenhill Place | London Borough of Harrow | 2021 | Signage |
Southwark Heritage Centre & Walworth Library | London Borough of Southwark | 2021 | Exhibition |
Bartlett Design Research Folios | Bartlett School of Architecture | 2021 | Editorial |
Hold Together | Crisis / Print Social | 2021 | Editorial |
Greenhill Library | London Borough of Harrow | 2020 | Signage |
Design Principles | Transport for London | 2020 | Editorial |
The Elusive Modernist – Gabriel Guevrekian | Hatje Cantz | 2020 | Editorial |
Villa Romana 2019 | Villa Romana | 2020 | Editorial |
Politics of Food | Delfina Foundation / Sternberg Press | 2019 | Editorial |
A Manifesto for Bethlem | Bethlem Gallery | 2019 | Editorial |
Absentee Landlords | Singapore Biennale | 2019 | Exhibition |
Enrichment | National Maritime Museum | 2019 | Exhibition |
Amma Baad | Delfina Foundation | 2019 | Editorial |
The Endeavour of Everybody | Old Oak and Park Royal Development Corporation | 2019 | Editorial |
Imaginary Bridges | Villa Romana | 2019 | Editorial |
Plot 10 | London Borough of Camden | 2019 | Signage |
Play Space | Royal National Othopaedic Hospital | 2019 | Exhibition |
Power Play | Delfina Foundation | 2019 | Editorial |
A Selective Guide to the V&A’s South Asian Collection | Delfina Foundation | 2019 | Editorial |
Wild Kind | Goldsmiths College | 2018 | Editorial |
Designers in Residence 2018 Catalogue | Design Museum | 2018 | Editorial |
Designers in Residence 2018 | Design Museum | 2018 | Exhibition |
South Norwood Community Plan | London Borough of Croydon | 2018 | Signage, Editorial |
One Hoe Street | London Borough of Waltham Forest | 2018 | Signage |
Doppelgänger | Gabriele Muschel | 2018 | Editorial |
Community in the Making | Bromley by Bow Centre | 2018 | Editorial |
Future Bromley by Bow | Bromley by Bow Centre | 2018 | Workshop |
Umanesimo – Disumanesimo | Villa Romana | 2018 | Editorial |
Twelve Halls | Níall McLaughlin Architects | 2018 | |
Kenton Library | London Borough of Harrow | 2018 | Signage |
Villa Romana Premiati 2017 | Villa Romana | 2018 | Editorial |
The National Archives | The National Archives | 2017 | Signage |
Designers in Residence 2017 Catalogue | London Design Museum | 2017 | Editorial |
Designers in Residence 2017 | London Design Museum | 2017 | Exhibition |
Designing Empathy | University of East London | 2016 | Editorial, Workshop |
Villa Romana Premiati 2016 | Villa Romana | 2017 | |
London Works | University of East London | 2017 | Website |
Tehran – Life Within Walls | TU Delft | 2017 | Editorial |
Crystal Palace Dinosaurs | London Borough of Bromley | 2017 | Signage |
Unmapping the Renaissance | Kunsthistorisches Institut Florenz | 2016 | Editorial |
Designers in Residence 2016 Catalogue | Design Museum | 2016 | Editorial |
Designers in Residence 2016 | Design Museum | 2016 | Exhibition |
Wonderlab – the Statoil Gallery | Science Museum | 2016 | Exhibition |
USMEP Website | United States / Middle East Project | 2016 | Website |
Villa Romana Premiati 2015 | Villa Romana | 2016 | Editorial |
Orpington Leisure Centre | London Borough of Bromley | 2016 | Signage |
Chrisp Street Market | Poplar HARCA | 2016 | Signage |
Losing Myself | Irish Pavilion at Venice Biennale | 2016 | Website |
The Library at Stanmore | London Borough of Harrow | 2016 | Signage |
Maps and Infographics | ECFR | 2016 | Editorial |
Alexandra Road Park | London Borough of Camden | 2015 | Signage |
Waterloo | The Royal Armouries, Leeds | 2015 | Exhibition |
Renato Ranaldi | Villa Romana | 2015 | Editorial |
Artguide Germany | Institut für Auslandsbeziehungen | 2015 | Editorial |
Creekmouth Heritage Project | London Borough of Barking and Dagenham | 2015 | Signage |
Villa Romana Premiati 2014 | Villa Romana | 2015 | Editorial |
Knole House Visitor Centre | National Trust | 2015 | Exhibition |
Bartlett Design Research Folios | Bartlett School of Architecture | 2015 | Website |
Croydon South End | London Borough of Croydon | 2015 | Signage |
War Writing | British Council | 2015 | Editorial |
Reading Room Companion | Wellcome Collection | 2014 | Editorial |
Reading Room | Wellcome Collection | 2014 | Exhibition |
The Debating Chamber | Southbank Centre | 2014 | Signage |
Bromley Welcome Strategy | Bromley Council | 2014 | Signage |
An Alternative Age-friendly Handbook* | Sophie Handler | 2014 | Editorial |
Zeichensysteme | Verlag Silke Schreiber | 2014 | Editorial |
North Finchley Signage Strategy | London Borough of Barnet | 2014 | Signage |
Public Libraries | Self-initiated | 2011–2014 | Signage |
An Inventory of Spaces in Derry | Architecture Foundation | 2014 | Editorial, Workshop |
Martin Parr | Phaidon | 2014 | Editorial |
Villa Romana Premiati 2013 | Villa Romana | 2014 | Editorial |
Mapping the Elephant | Architecture Foundation | 2014 | Editorial |
Pas de Deux | Villa Romana | 2014 | Editorial |
Elephant & Castle Here and Now | Architecture Foundation | 2014 | Workshop |
Villa Romana Today | Villa Romana | 2013 | Editorial |
Catford Broadway | London Borough of Lewisham | 2013 | Signage |
Bartlett Design Research Folios (REF) | Bartlett School of Architecture | 2013 | Editorial |
FEAST | Greater London Authority | 2013 | Signage |
On One Side of the Same Water | Hatje Cantz | 2012 | Editorial |
Walthamstow Market Shopfronts | London Borough of Waltham Forest | 2012 | Signage |
Altab Ali Park | London Borough of Tower Hamlets | 2012 | Signage |
Villa Romana Premiati 2011 | Villa Romana | 2012 | Editorial |
Britain is making it | V&A | 2012 | Editorial |
Beauty in the Making | GF Smith / British Council | 2012 | Exhibition |
Is this what you mean by Localism? | Design for London | 2012 | Editorial |
Rainham | London Borough of Havering | 2012 | Editorial |
Hampton Court Welcome Centre | Hampton Court Palace | 2011 | Exhibition |
Highstreet 2012 Shopfronts | London Borough Tower Hamlets | 2011 | Signage |
ADF Papers | British Council | 2011 | Editorial |
Fairlop Waters Country Park | London Borough of Redbridge | 2011 | Signage |
City Visions 1910 | 2010 | Design for London, Technical University Berlin | 2011 | Exhibition |
Villa Romana Premiati 2010 | Villa Romana | 2011 | Editorial |
Highstreet 2012 | London Borough Tower Hamlets | 2011 | Editorial |
Back of the Envelope | British Council | 2010 | Website |
Villa Frankenstein | Venice Architecture Biennale | 2010 | Editorial |
British Pavilion | Venice Architecture Biennale | 2010 | Exhibition |
Wembley Hoarding | London Development Agency | 2010 | Signage |
Ogni Sempre | Villa Romana | 2010 | Editorial |
Ms Understood Gallery Guide | The Women’s Library | 2009 | Editorial |
Ms Understood | The Women’s Library | 2009 | Editorial |
Leysdown Rose-tinted | Swale Borough Council, Kent | 2009 | Editorial |
Making Space in Dalston | J&L Gibbons with muf architecture/art | 2009 | Editorial |
Urban Design Scholarship | Alicia Pivaro | 2009 | Exhibition |
Handel Opera Set | Virgin Classics | 2009 | Editorial |
objectif v1 | Self-initiated | 2009 | Website |
Gabriele Muschel – Im Labor | Verlag für moderne Kunst Nürnberg | 2009 | Editorial |
Jutta Immenkötter | Verlag für moderne Kunst Nürnberg | 2009 | Editorial |
Dalston Library & Hackney Archive | London Borough of Hackney | 2008 | Signage |
Fortress | Tower of London | 2008 | Exhibition |
Memorial Park | West Ham and Plaistow NDC | 2008 | Signage |
PÖPP 68 | Neue Gesellschaft für Bildende Kunst Berlin | 2008 | Workshop |
Nahnou – Together Now | Tate Britain | 2008 | Exhibition |
Ottolenghi – The Cookbook | Ebury Press | 2008 | Editorial |
Fra Angelico | Phaidon Press | 2008 | Editorial |
You’ll get called a ho | muf architecture/art | 2008 | Editorial |
Barking – a Model Town Centre | Design for London | 2007 | Exhibition |
Colour and Line | Tate Britain | 2007 | Exhibition |
1807 – Blake, Slavery and the Radical Mind | Tate Britain | 2007 | Exhibition |
The Fluid Pavement | Sophie Handler, RIBA | 2007 | Editorial |
Airspace | The Architecture Foundation | 2006 | Exhibition |
Kritische Gesellschaften Reader | Badischer Kunstverein | 2006 | Editorial |
What is missing? | muf architecture/art | 2006 | Editorial |
Skulpturenführer Karlsruhe | City of Karlsruhe, Germany | 2005 | Editorial |
Jochen Schambeck, Claus Boesser-Ferrari | Jochen Schambeck | 2005 | Editorial |
On Criticism | Apollonia – échanges artistiques Européens | 2005 | Editorial |
Juni – Kunst Zeit Schrift | Badischer Kunstverein | 2004 | Editorial |
Joëlle Tuerlinckx, Willem Oorebeek – Bild, oder | Badischer Kunstverein | 2004 | Editorial |
objectif is a collaborative design practice based in London, founded by Axel Feldmann and Luisa Hay in 2004. Marco Ugolini joined in 2014. We work at the conjunction of editorial design and its transposition into the architectural realm, specialising in the fields of exhibition design, visitor experience and narrative environments as well as classic book design. Our clients are from a variety of disciplines, with a focus on cultural organisations, education, architecture and fine art.
We develop graphic and environmental design concepts that are the result of a critical assessment of the content, with the aim of emancipating small-scale businesses, artistic practices and the wider public in the light of an increasingly instrumentalised and commodified cultural and public realm. We have a particular interest in participatory design practices, and have been experimenting with various forms of co-design approaches.
Axel has given numerous guest lectures and design workshops both in the UK and in his native Germany. Marco is a senior lecturer at the BA Graphic Design programme at University of the West of England in Bristol, as well as a member of ISTD.
objectif is part of the Greater London Authority’s Design Framework, and a member of its Specialist Advice Team in relation to graphic design within the public realm.
Axel Feldmann
(BA Graphic Design, Germany;
MA Philosophy and Contemporary Critical Theory, London)
Luisa Hay
(MA Translation Studies, London)
Marco Ugolini
(BA Visual Communication, Italy;
MA Design, Amsterdam)
Transport for London
Hatje Cantz
Sternberg Press
Bethlem Gallery
London Borough of Harrow
National Maritime Museum
Goldsmiths College
Bromley by Bow Centre
Níall Mc Laughlin Architects
Delfina Foundation
Royal National Orthopaedic Hospital
National Maritime Museum
The Design Museum
Science Museum London
United States / Middle East Project
Wellcome Collection
Villa Romana, Florence
TU Delft
muf architecture/art
London Borough of Camden
National Trust
Wellcome Collection
British Council, Literature
London Borough of Barnet
Verlag Silke Schreiber
Architecture Foundation
Bartlett School of Architecture
Institut für Auslandsbeziehungen IfA
Phaidon Press
Croydon Council
London Borough of Bromley
London Borough of Lewisham
London Borough of Waltham Forest
Greater London Authority
V&A Museum
London Borough of Havering
London Borough of Enfield
Hampton Court Palace
London Borough of Redbridge
Design for London
Technische Universität Berlin
British Council, Architecture Design Fashion
London Borough of Tower Hamlets
London Development Agency
The Women’s Library
London Metropolitan University
Swale Borough Council
Virgin Classics
J & L Gibbons
Verlag für moderne Kunst Nürnberg
London Borough of Hackney
Tower of London
West Ham and Plaistow NDC
Neue Gesellschaft für Bildende Kunst
Tate Britain
Ebury Press
Badischer Kunstverein
Heidelberger Kunstverein
Stadt Karlsruhe
Apollonia – échanges artistiques européens
Adam Khan Architecture, London
AOC, Architecture, London
CarverHaggard, Architecture, London
muf architecture/art, London
Veronika De Haas, Büro Otto Sauhaus, Berlin
Oliver Klimpel, Büro International, London and Berlin
Wolfram Wiedner, London
We Made That, Architecture, London
Web development: Queo.pt
Typeface: Merkury, by Radim Peško