Editorial

Ottolenghi – The Cookbook

Ebury Press
2008

The concept for this book evolved naturally from the setting of the Ottolenghi restaurants in London. White space, used as a canvas to display lavishly arranged food, interspersed with documentary scenes of customers and staff in their everyday environment at Ottolenghi.
Our art direction vigorously excluded anything artificial or staged. All meals were prepared on the day of the photoshoot by Ottolenghi chefs and shot on site at London’s four Ottolenghi restaurants and facilities. Throughout the book Richard Learoyd’s photography maintains a documentary style, avoiding deliberate compositions. To complement this approach, the graphic design was kept simple and functional.

With Sam Wolfson
Photography by Richard Learoyd
Hardcover with dustjacket, English, 288pp

About

objectif is a collaborative design practice based in London, founded by Axel Feldmann and Luisa Hay in 2004. We work at the conjunction of editorial design and its transposition into the architectural realm, specialising in the fields of exhibition design, visitor experience and narrative environments as well as classic book design. Our clients are from a variety of disciplines, with a focus on cultural players, education, architecture and fine art.

We develop graphic and environmental design concepts that are the result of a critical assessment of the content, with the aim of emancipating small-scale businesses, artistic practices and the wider public in the light of an increasingly instrumentalised and commodified cultural and public realm.

Axel has given numerous workshops both in the UK and in his native Germany.

objectif is part of the Greater London Authority’s Design Framework, and a member of its Specialist Advice Team in relation to graphic design within the public realm.

 

Team

Axel Feldmann
(BA Graphic Design, Germany; 
MA Philosophy and Contemporary Critical Theory, London)

Luisa Hay
(MA Translation Studies, London)

Marco Ugolini
(BA Visual Communication, Italy;
MA Design, Amsterdam)

 

Selected Clients

The Design Museum
Science Museum London
United States / Middle East Project
Wellcome Collection
Villa Romana, Florence
Hatje Cantz
TU Delft
muf architecture/art
Camden Council
National Trust
Wellcome Collection
British Council, Literature
London Borough of Barnet
Verlag Silke Schreiber
Architecture Foundation
Bartlett School of Architecture
Institut für Auslandsbeziehungen IfA
Phaidon Press
Croydon Council
London Borough of Bromley
London Borough of Lewisham
London Borough of Waltham Forest
Greater London Authority
V&A Museum
London Borough of Havering
London Borough of Enfield
Hampton Court Palace
London Borough of Redbridge
Design for London
Technische Universität Berlin
British Council, Architecture Design Fashion
London Borough of Tower Hamlets
London Development Agency
The Women’s Library
London Metropolitan University
Swale Borough Council
Virgin Classics
J & L Gibbons
Verlag für moderne Kunst Nürnberg
London Borough of Hackney
Tower of London
West Ham and Plaistow NDC
Neue Gesellschaft für Bildende Kunst
Tate Britain
Ebury Press
The Architecture Foundation
Badischer Kunstverein
Heidelberger Kunstverein
Stadt Karlsruhe
Apollonia – échanges artistiques européens

 

Collaborators

AOC, Architecture, London
CarverHaggard, Architecture, London 
muf architecture/art, London
Veronika De Haas, Büro Otto Sauhaus, Berlin
Oliver Klimpel, Büro International, London and Berlin
Wolfram Wiedner, London
We Made That, Architecture, London

 

Credits

Web development: Queo.pt
Typeface: Merkury, by Radim Peško

 

 

 

 

Contact

9a Peacock Yard
Iliffe Street
London SE17 3LH
+44 (0)20 7701 8480
studio@objectif.co.uk

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