Signage

FEAST

Greater London Authority
2013

We are especially proud to have been selected for the signage and new identity for FEAST, a local community market in West Norwood, London. Entirely run by volunteers and supported by the Greater London Authority and local businesses, FEAST runs once in a month across the town centre of West Norwood. 
The design challenge was to raise awareness of this non-profit initiative by signage, printed matter and web presence. All signage had to be robust yet lightweight to be installed and taken down on the day by volunteers. Two sets of playful large scale letters for the two main hubs, as well as wooden bunting spanned across pavements and railings are the core of the signage that has been developed. This is complemented by 3-sided lamppost ‘wraps’, A-Boards and station signage, which can be installed a few days ahead of the events.
All signage has been made, signwritten and screenprinted by local individuals

with Luca Rosean
Letters made by Tim Harris
Signwriting by ‘Early D’ Duncan
Screenprinting by Lucy Bainbridge

About

objectif is a collaborative design practice based in London, founded by Axel Feldmann and Luisa Hay in 2004. We work at the conjunction of editorial design and its transposition into the architectural realm, specialising in the fields of exhibition design, visitor experience and narrative environments as well as classic book design. Our clients are from a variety of disciplines, with a focus on cultural players, education, architecture and fine art.

We develop graphic and environmental design concepts that are the result of a critical assessment of the content, with the aim of emancipating small-scale businesses, artistic practices and the wider public in the light of an increasingly instrumentalised and commodified cultural and public realm.

Axel has given numerous workshops both in the UK and in his native Germany.

objectif is part of the Greater London Authority’s Design Framework, and a member of its Specialist Advice Team in relation to graphic design within the public realm.

 

Team

Axel Feldmann
(BA Graphic Design, Germany; 
MA Philosophy and Contemporary Critical Theory, London)

Luisa Hay
(MA Translation Studies, London)

Marco Ugolini
(BA Visual Communication, Italy;
MA Design, Amsterdam)

 

Selected Clients

The Design Museum
Science Museum London
United States / Middle East Project
Camden Council
National Trust
Wellcome Collection
British Council, Literature
London Borough of Barnet
Verlag Silke Schreiber
Architecture Foundation
Bartlett School of Architecture
Institut für Auslandsbeziehungen IfA
Phaidon Press
Croydon Council
London Borough of Bromley
London Borough of Lewisham
London Borough of Waltham Forest
Greater London Authority
Hatje Cantz
V&A Museum
London Borough of Havering
London Borough of Enfield
Hampton Court Palace
London Borough of Redbridge
Design for London
Technische Universität Berlin
British Council, Architecture Design Fashion
London Borough of Tower Hamlets
London Development Agency
Villa Romana, Florence
The Women’s Library
London Metropolitan University
Swale Borough Council
Virgin Classics
muf architecture/art
J & L Gibbons
Verlag für moderne Kunst Nürnberg
London Borough of Hackney
Tower of London
West Ham and Plaistow NDC
Neue Gesellschaft für Bildende Kunst
Tate Britain
Ebury Press
The Architecture Foundation
Badischer Kunstverein
Heidelberger Kunstverein
Stadt Karlsruhe
Apollonia – échanges artistiques européens

 

Collaborators

AOC, Architecture, London
CarverHaggard, Architecture, London 
muf architecture/art, London
Veronika De Haas, Büro Otto Sauhaus, Berlin
Oliver Klimpel, Büro International, London and Berlin
Wolfram Wiedner, London
We Made That, Architecture, London

 

Credits

Web development: Queo.pt
Typeface: Merkury, by Radim Peško

 

 

 

 

Contact

9a Peacock Yard
Iliffe Street
London SE17 3LH
+44 (0)20 7701 8480
studio@objectif.co.uk

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